Shine International Sets Up Hub in Singapore

LONDON: Expanding its presence in the Asia Pacific, Shine International has opened an office in Singapore, tapping Jeeyoung Lee to serve as the director for North and Southeast Asia. 

Lee joins from Viacom International Media Networks, where she’s been working in international program sales. Lee also previously worked at CJ Entertainment & Media and Mnet Media.

Also joining the new Singapore office is Jacqueline Tan, who will serve as sales manager. Tan has worked in senior sales executive roles at Shell Eastern Petroleum and Viacom.

Both Lee and Tan report to Matthew Ashcroft, the senior VP for the Asia Pacific at Shine International.

Camilla Hammer, the CEO of Shine International, said: “We are committed to increasing our respected, locally-based expertise in key markets and both Jeeyoung and Jacqueline exemplify precisely this. Asia Pacific is a major priority to us and Singapore is pivotal to success within it. We plan to build on our achievements to date and continue to identify the right partners for our catalogue of in-house and third-party formats.”