Scripps Networks Interactive Seeks New On-Air Talent

SINGAPORE: Scripps Networks Interactive has kicked off Food Hero, a talent search meant to track down the new faces of Asian Food Channel and Food Network in Asia.

The four-month-long campaign allows Asia-based participants between the ages of 18 and 35 to submit audition videos through the Food Hero website from now until Monday, July 7. The website will also feature the Voters' Choice Awards, which enables visitors to "like" and vote for their favorite entries and win prizes.

The top ten contestants will be asked to complete a number of culinary and travel-themed challenges online. Next, four finalists will be chosen for a final evaluation in Singapore, where they will participate in face-to-face interviews and screen tests. The two Food Hero winners will be announced in September.

CheeK, the region's head of creative, content and marketing for Scripps Networks Interactive, commented: "As the leader in lifestyle programming, we're always looking to grow our pool of on-air talent. Nowadays, even the biggest online stars aspire to be on TV. As Asia's leader of the food category on pay-TV, Scripps is uniquely positioned to provide just that opportunity for our viewers and fans and make their dreams come true. Food Hero is our first-ever cross-channel initiative for Asian Food Channel and Food Network, and contestants who are able to show their passion for food and on-screen charm will be given the chance of a lifetime!"