ScreenSingapore to Run Alongside ATF

HONG KONG: ScreenSingapore has been pushed back to December for its second edition, to be co-located with the Asia Television Forum (ATF) at the Marina Bay Sands in Singapore.

Reed Exhibitions and the Media Development Authority of Singapore (MDA) jointly announced the co-location, which will see both events taking place in December. The co-location with ATF, which runs December 5 to 7, will include an added component on film and encourage cross-content collaboration.

Michelle Lim, the managing director of Reed Exhibitions, said: “As a content market for buying, selling, financing, distribution and co-production for all platforms, ATF is now into its 13th year and is firmly established as Asia’s foremost stage for international and regional media companies to meet, network and trade. To continuously evolve into a more comprehensive entertainment content marketplace, ATF is looking to expand its television-largely content to also include digital innovations, film and new media content, in tandem with the convergence of traditional and new- age entertainment content platforms. It therefore makes sense to co-locate ScreenSingapore with ATF.”

Greg Coote, the chairman of the board of ScreenSingapore, added: “The strategic coupling of ScreenSingapore with Asia’s leading entertainment TV content market will boost Asia’s production industry, and encourage more international collaboration. Be it film or TV, the delivery platforms of content today are exploding, evolving and all content is subject to great and exciting challenges. The creative talent crosses over, why not the markets?”

Yeo Chun Cheng, the director of broadcast, animation, film and music for the MDA, said: “To ensure the sustainability of a key film event such as ScreenSingapore, we look forward to working with Reed to organize the event on a commercial basis. The year-on-year growth of ATF is a strong indication of Asia’s rising role in the global content market and we believe that the co-location of both shows will promote growth in Asia’s film and television industry. It will also provide a stronger platform to showcase Asian film content, encourage more collaboration opportunities and generate greater buzz in the Asian media scene with exclusive screenings and premieres.”