Report: TV Still Dominant in Australia

SYDNEY: Australians watch an average of 91 hours and 5 minutes of television per month, according to the latest Australian Multi-Screen Report, figures that have held steady for the last ten years even as the technological and entertainment choices evolve.

Playback viewing in Australia within seven days of broadcast accounts for 6 hours and 30 minutes (6:30) of that total. The average daily time spent watching television has remained consistent over the last ten years. Across all of 2012, Australians watched an average of 3:11 of TV a day. In 2003 this average was 3:18.

Internet-connected TVs are now in 20 percent of homes. In Q4, 27 percent of homes reported having a tablet device, up from the 15 percent that was recorded at the start of the year. Tablets were found to be the most likely "second screen" to be used with televisions; 43 percent of people claimed to do so at least once during a month.

The report also finds that 93 percent of all viewing is with the traditional TV set; 93 percent of this is live TV viewing. More than 11.1 million Australians were found to watch some video online via a PC or laptop each month; an average of 5:54 in Q4.