Reliance & RTL Prep Launch of Thrill

MUMBAI: Reliance Broadcast Network and the RTL Group have unveiled the branding of the soon-to-launch action channel from their joint venture BIG RTL service: Thrill.

The channel, dubbed in Hindi, will launch in India by the end of June. Thrill will target males 15 to 44. The channel will air genres such as action reality, action thrillers, fighting and wrestling championships, extreme sports and a roster of Hollywood action movies.

Tarun Katial, the CEO of Reliance Broadcast Network, said: “We are excited to offer India its first action entertainment channel, Thrill, which will showcase world-class international content, dubbed in Hindi. The channel fills a need gap that exist in the entertainment landscape and we are confident that our proposition, backed by consumer insights, will resonate excellently with viewers and marketers alike.”