Pre-MIPTV Spotlight: ABC Commercial

CANNES: The factual highlights in ABC Commercial’s catalogue promise to offer viewers something that is “unique, different and fresh,” according to Natalie Lawley, the company’s manager of content sales.

“Each title enables an audience to see something that they haven’t witnessed before.” In Shark Girl, viewers see a young woman’s close relationship with sharks and how she uses her bond to protect their habitat. In Stone Age Mystery, the audience follows the story of a new human species that scientists have uncovered in China, including all the discoveries that unfold during filming. “This is an amazing story that has been highly publicized around the world and has now been captured in one complete program,” says Lawley. Bench to Bedside features inspirational stories of people and animals living with serious illnesses and the biomedical research that could save their lives.

ABC Commercial has seen an increase in its U.S. sales in recent months, a trend that Lawley believes will continue with its new releases at MIPTV and MIPDoc. “We really do expect these new titles to be universally appealing, so we’ll be targeting all territories.”