Outdoor Channel Asia Scores China Adventure Races

SINGAPORE: Outdoor Channel in Asia has inked a deal with outdoor-production specialists Spontaneous Combustion Productions (SCP) for the broadcast rights to the Ordos Adventure Challenge and Wulong Mountain Quest, both of which take place in China.

The deal will also see Outdoor Channel working with SCP to develop other outdoor entertainment related programming from Asia, particularly China.

"SCP specializes in producing adventure sport in challenging outdoor environments, and the Ordos Adventure Challenge and Wulong Mountain Quest adventure races are prime examples," said Gregg Creevey, managing director of Multi Channels Asia, parent company of Outdoor Channel Asia. "This partnership is part of a broader initiative to develop a slate of China focused programming that highlights the burgeoning outdoor leisure market in China.”



Richard Kimber, executive producer of SCP, added, “We are really excited to secure Outdoor Channel as a strategic partner to give us a broader platform for showcasing some of Greater China and Southeast Asia’s top adventure and extreme sports programming. The Ordos Adventure Challenge and Wulong Mountain Quest are two of the world’s top adventure races, and we are very confident that through our cooperation with Outdoor Channel we will be able to find new partners and viewers, while working together to produce more exciting programs.”