now TV & Hairun Media Team Up for New Channel

HONG KONG: now TV and Hairun Media in China have formed a joint-venture company to launch the now Hairun channel.

now Hairun is a drama series channel that broadcasts Hairun Media productions, which will be edited and packaged by now TV for Hong Kong and overseas Chinese audiences. now Hairun will launch on January 30, 2012 and will primarily broadcast a selection of series produced by Hairun Media such as Jade Goddess of Mercy, The VI Group of Fatal Case Series, Drawing Sword and Heaven’s Applause, among others. The TV series will be broadcast in Putonghua with traditional Chinese subtitles.

Janice Lee, the managing director of TV and new media at PCCW, which owns now TV, said: “Hairun Media is one of the most renowned TV series production companies in mainland and we are proud to be its partner. This collaboration marks a significant milestone for now TV in entering the international market. now TV is devoted to bringing high-quality content to Hong Kong and overseas Chinese audiences. We look forward to working with other strategic partners in introducing more quality Chinese content to overseas Chinese communities around the world.”

Zhao Zhijiang, the CEO of Hairun Media, commented: “now TV is one of the largest pay-TV service providers in Hong Kong. We are delighted to cooperate with now TV in introducing our high-quality TV series to Hong Kong audiences. We believe that this media platform will allow us to promote our TV series to overseas markets and to also expand our distribution channels effectively. We will strive to capture business opportunities in the new media market and overseas markets so as to diversify our revenue streams and to enhance Hairun’s brand awareness in overseas markets.”