Nippon TV Heads to Cannes with Slate of New Titles

TOKYO: Japan’s Nippon Television Network Corporation (Nippon TV) is heading to MIPTV with a slate of highlights ranging from animated shows, documentaries, formats and drama series.

Among its new titles is Mansion Madness, a format that tests if contestants will come out on top in a game of survival of the wittiest. The format is slated to premiere at MIPFormats as part of Treasure Box Japan, a cooperative effort between eight Japanese broadcasters to highlight TV formats made in Japan.

Other offerings include two animated series, La Corda d’Oro: Blue Sky and The World Is Still Beautiful; the cultural documentary Ebizo Ichikawa Reinvents the Kabuki World; and the drama series Hanasaki Mai Speaks Out.

“Nippon Television Network Corporation became the country’s first commercial broadcaster in 1953. We were also the first to broadcast in color and the first commercial broadcaster to sell programs abroad,” said Yukiko Kimishima, the divisional president of international business development at Nippon TV. “We are truly pioneers of television in our country and we are delighted to be offering these five new titles to our international buyers around the world.”