Nielsen Hires for AsiaPac Team

Arnaud Frade has been hired to join the Nielsen Asia Pacific team as senior VP and head of commercial growth.

Frade has held leadership positions in the insights and data advisory sectors across a wide variety of markets and industries in the Asia Pacific, Latin America, the Middle East, Africa and Europe. He has also been an advocate for digital and tech development, having held leadership roles for service lines such as interactive services, social intelligence and strategic development.

Frade said, “I’m really looking forward to this new chapter of my career at Nielsen and continuing to participate in industry milestones as a thought leader in understanding media trends, audiences and retail amidst the pace of transformation brands are experiencing. Advertisers and media owners have enormous growth opportunities through the evolution of mobile, streaming, social and TV platforms. Nielsen is uniquely placed to navigate audience engagements through this evolution and I’m thrilled to be at the heart of this story.”

Rob Gilby, president of Nielsen Asia Pacific, said: “With the appointment of a talented senior leader like Arnaud, we’re committing to the industry that we’re here to support our client’s growth as they navigate the industry transformation. Arnaud’s deep industry and regional experience will empower our clients with independent and actionable intelligence so they can connect and engage with their audiences even more deeply. At Nielsen, our data enables connections between people and media to fuel the global advertising and content marketplace. I’m thrilled that Arnaud has joined my senior leadership team to drive this growth story even further.”