NFL Games to Stream Live in China

NEW YORK: The National Football League (NFL) has tied up with Chinese social-media platform Sina Weibo for the live-streaming of football games in the country.

In addition to the six regular season games streamed the past few weekends, Sina Weibo will live-stream in China the final Sunday Night Football game in week 17, three playoff games and the Super Bowl. In addition to live-streaming NFL games, Sina will also have rights to non-game VOD clips, highlights and other NFL video content.

Sina Weibo is one of the most popular sites in China with 132 million daily active users and 297 million monthly active users. It has a market penetration similar to that of Twitter and YouTube in the U.S.