New Asian Entertainment Channel HITS to Launch on StarHub

SINGAPORE: StarHub TV and Rewind Networks have unveiled the launch of HITS, a brand-new Asian entertainment channel that features the best in dramas and comedies.

HITS debuts on December 9 at 7 p.m. on StarHub TV channel 519. Its lineup of HD content includes Seinfeld, The Cosby Show, Criminal Minds, Lost, Moonlighting, Diff'rent Strokes and Golden Girls. Among the shows to be added in the coming months are Cheers, Grey's Anatomy, The A-Team, Law & Order, M*A*S*H, The X-Files and Star Trek: The Next Generation.

There will also be a companion HITS Replay on-demand service, planned for launch in early 2014.

“We are delighted to be the first in Asia to bring HITS to viewers’ screens," said Lee Soo Hui, the head of the media business unit at StarHub. “StarHub is synonymous with providing the best entertainment channels to audiences in Singapore which makes HITS a perfect addition to our offering. In addition, by securing the broadcast rights for HITS’ delivery over multiple platforms, we are affirming our commitment to provide customers with a best-in-class viewing experience, anytime, anywhere.”

“We are excited to partner with StarHub for the launch of HITS—making Singapore our debut market in Asia,” commented Avi Himatsinghani, the CEO of Rewind Networks. “HITS is a superbly packaged entertainment destination with some of the best TV shows of all time, all in one place. HITS is sure to strike a chord with viewers who can now at any time tune-in to award-winning stories and iconic characters in HD like never before. With amazing content and a TV anywhere accessibility there’s nothing like HITS in the market currently, making it a must have for pay-TV platforms looking to thwart the threat of online piracy and pure over-the-top digital services.”

“The selection of shows have been carefully picked and programmed in a manner to appeal to audiences of today,” added Sandie Lee, the VP and channel head at Rewind Networks. “We have put together a simple and intuitive viewing schedule, making HITS very easy to watch. Audiences can catch their favorite shows at the same time every weekday or binge view back-to-back episodes during the weekend.”