Netflix Pacts with Shah Rukh Khan

MUMBAI: Netflix has inked a long-term deal with Red Chillies Entertainment (RCE), the film production house founded by Bollywood megastar Shah Rukh Khan, to be the SVOD home of past and future releases.

Netflix members in India and around the world will have exclusive SVOD access to dozens of existing RCE films, as well as new titles hitting Indian theaters within the next three years. The pact kicks off with Dear Zindagi, which was released in India theatrically last month. Other Red Chillies titles coming to Netflix are Happy New Year, Dilwale and Om Shanti Om.

“Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage,” said Ted Sarandos, chief content officer. “His moniker ‘King Khan’ speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide.”

“Red Chillies is surging ahead in global entertainment and for the first time our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world,” Khan said. “No more waiting for our fans wherever they are.”