Netflix Inks Pact with Hong Kong’s now TV

HONG KONG: Pay-TV and OTT service provider now TV has signed a deal with Netflix to deliver the streaming giant’s content in Hong Kong via all-in-one IPTV/OTT set-top boxes.

The partnership, which also includes the “now one” 4K appliance, is due to take effect in the second quarter of 2016. Customers of now TV with a Netflix membership will be able to watch Netflix original series such as Master of None, Marvel’s Daredevil, Marvel’s Jessica Jones and Orange Is the New Black, along with a wide variety of documentaries and feature films.

now TV is delivered in Hong Kong by PCCW Media Limited, the multimedia and entertainment subsidiary of PCCW Limited.

Loke Kheng Tham, PCCW’s executive VP of pay TV, said: “This partnership will enable now TV customers to enjoy high-quality content through the Netflix app, which is directly integrated into our set-top boxes and “now one,” our new Ultra HD 4K all-in-one appliance, for the best big-screen experience. Being Hong Kong’s largest pay-TV operator, now TV has a track record of innovation and commitment to satisfying the diverse viewing habits of our customers. Integration of Netflix into our service demonstrates our firm commitment to offering the widest possible range of content and functionality to our customers.”

Tham added: “Our partnership with Netflix builds on now TV’s leading position as Hong Kong’s ideal partner for global content creators. now TV offers a one-stop shop for unrivaled content breadth to meet the entertainment needs of the entire family. We have long been proud of providing the widest range of first-run U.S., U.K. and Asian dramas, along with award-winning local and international movies to now TV customers with our leading content partners. We look forward to forging a great partnership with Netflix as we continue to bring the best of premium entertainment to the benefit of Hong Kong viewers.”

Bill Holmes, Netflix’s global head of business development, said: “Partnering with now TV is going to be an important component of Netflix’s growth in Hong Kong. We are delighted that Hong Kongers’ love for the wide variety of content on Netflix can now be experienced through now TV’s set-top boxes backed up by HKT’s best-in-class internet provision and content distribution network.”

Holmes continued: “As early as the start of our global launch, our content library has been growing with new TV series and movies being added. Netflix members in Hong Kong can expect even more great content in the months ahead.”