NATPE Spotlight: CJ E&M Corporation

MIAMI: Inspired by the Chinese novel Journey to the West, Here Comes Trouble is a travel reality show being presented by CJ E&M Corporation.

The program features four free-spirited celebrities in a foreign land. “The show premiered and was broadcast through an online platform, so it fits perfectly with the high demand for digital content,” says Jangho Seo, CJ E&M’s head of international sales and acquisitions.

The company is also promoting Show Me the Money, a competition that gives underground hip-hop artists the chance to work with top producers. Then there is Oh My Ghost, a supernatural-themed romantic comedy. “The quirky mixture of these two elements is quite unique in this scripted title and we believe its uniqueness is appealing for adaptation,” says Seo.

He adds, “We will focus on scripted and non-scripted format sales, as Asian formats are gaining greater attention in the international market.”