Multi Channels Asia Clinches Carriage Deals for Havoc

SINGAPORE: Multi Channels Asia (MCA) is rolling out Havoc Television, a linear social-media network, across Asia, securing carriage in Malaysia, Singapore and Sri Lanka, among other markets.

Carriage deals have been signed with ABN (Malaysia), Mediacorp Toggle (Singapore), Skymedia (Mongolia), Sky (Sri Lanka), Phnom Penh Cable Television (Cambodia), Skynet (Myanmar) and MeTV (Thailand). Havoc 247 is a high-definition service offering action sports, music concerts and events, integrating social media and targeting 18- to 34-year-olds.

“Pay-TV operators have struggled to capture the younger demographic as television and pay TV in particular is increasingly not part of their primary media consumption habits," said Gregg Creevey, the managing director of Multi Channels Asia. "In the USA, where Havoc 247 is the leading channel in its genre, it has been successful by leveraging social media to build engagement and make TV relevant again to this elusive demographic. We have full confidence that Asia, with the greatest concentration of youth and where new technology is quickly embraced that the value proposition of Havoc 247 will quickly replicate its success at home.”



Ryan Kresser, the CEO and founder of Havoc Television, noted, “Social TV is a growing trend globally as traditional pay television channels are struggling to maintain viewers’ interests and attention. According to research, almost three-fourths of our young viewers multitask while watching TV—surfing online, talking or using mobile devices, or sending instant messages and text messages. Our goal at Havoc Television is to remain at the forefront of the social TV experience by allowing viewers to be more interactive and engaged by integrating popular social media outlets, such as Facebook and Twitter, as part of their viewing experience.”