MTV Preps Subscription OTT Channel on Hulu Japan

Partnering with HJ Holdings, Viacom International Media Networks (VIMN) Asia is bringing an MTV-branded subscription-based OTT linear channel to Japan this June.

MTV MIX on Hulu in Japan will deliver a “curated 24/7 international music and entertainment experience.” It will be the only music channel offering on the SVOD platform, featuring international and local videos and reality programs.

“We are thrilled we are expanding MTV’s reach to a younger demographic of Japanese music fans through the launch of MTV MIX on Hulu in Japan, giving fans access to top international music and entertainment anytime, anywhere,” said Susumu Imata, the senior VP and general manager at Viacom Networks Japan. “This is a great example of how we are enabling our distribution partners across multiple platforms to deepen the entertainment experience they offer their subscribers.”

“We look forward to providing the MTV channel to Hulu users, and being the channel’s first subscription-based OTT distributor,” said Hiroyuki Oho, the president and representative director at HJ Holdings.