MP & Silva Scores Further Rights to La Liga in Asia

SINGAPORE: MP & Silva has signed a deal with the Sociedad General de Produccion y Explotacion de Contenidos S.I. to distribute the rights of La Liga Spanish football in Vietnam until 2015.

MP & Silva will be the exclusive distributor of three seasons of La Liga in Vietnam across all platforms, including cable, satellite, terrestrial, Web TV, IPTV and mobile. The company already distributes rights of the Spanish football league to Indonesia.

Andrea Radrizzani, the group CEO of MP & Silva, said: “We are delighted to add the distribution of Spanish La Liga in Vietnam to our growing portfolio of international football leagues. This acquisition strengthens our position as the leading sports agency in Vietnam and gives us strong content in the Asian market.”