MP & Silva Scores Asian Rights for English Football

SINGAPORE: MP & Silva has acquired the Capital One Cup, formerly known as Carling Cup, and Football League rights across Asia for the next five seasons until 2017.

The deal covers all Asian territories, with the potential reach of more than 110 million households. With the addition of this new rights package, MP & Silva now owns and manages the Asian broadcast rights for all English football Cup competitions.

Andrea Radrizzani, the group CEO at MP & Silva, said: “Our Capital One Cup and Football League agreement is another demonstration of the significant role MP & Silva is playing to increase the popularity of English football across Asia even further. Given the deal will include so many thrilling live matches and highlights, football fans across Asia will be able to follow all tiers of English football and never miss any of the action.

“The Capital One Cup and the nPower Football League Championship rights, together with the Premier League, FA Cup, Serie A, Ligue 1, Bundesliga, Brazilian League and World Cup qualifier matches, ensures MP & Silva is in the very strongest position to negotiate with broadcasters and ensure that audience numbers grow in Asia.”