MIPCOM Spotlight: Shine International

October 1, 2012 World Screen Top Stories

CANNES: This year, Shine International set up a new Asian headquarters in Singapore, “with a clear mandate to grow the business into a regional content hub and become the market leader in production, development and program syndication,” says Matthew Ashcroft, the company’s senior VP of sales for the Asia Pacific.

The goal, Ashcroft says, is to “increase local production, format and tape sales and content distribution. We must think local and develop richer deeper relationships with our partners to drive more local commissions and off-screen ancillary and brand-partnership opportunities.”

Recent gains in Shine’s Asian’s business include an uptick in format sales. MasterChef China has rolled out on Dragon TV, and Ashcroft says the company has great ambitions for its long-running entertainment format Minute to Win It. Also on offer are Got to Dance and the new series Best Bakery. “These great formats have been developed and evolved in some of the toughest TV markets in the world. They all offer programming starring real people, showcasing their best talents by doing inspiring things.”