MIPCOM Spotlight: ABS-CBN International Sales

CANNES: Over the last year, ABS-CBN has seen considerable uptick in demand for its slate of dramas, “especially from Malaysia and the rest of Southeast Asia, Eastern Europe and the Middle East,” according to Evelyn “Leng” Raymundo, the VP for program acquisition, distribution and DTT channels at the Filipino broadcaster.

She is looking to capitalize on that trend with the new series being launched at MIPCOM, among them My Eternal, which peaked at a 66-percent share in its Filipino broadcast; Be Careful with My Heart and Hearts on Fire. With its series, ABS-CBN “always upholds the values of strength of character or the ability to overcome difficult situations and make difficult decisions,” Raymundo says. “The triumph of the human spirit above all else is a very strong underlying theme in almost all dramas worldwide. ABS-CBN has effectively mastered the art of putting this on the screen.”