Metan to Launch Hollywood Channel on Tudou

LOS ANGELES: Metan Development Group is delivering Hollywood, the first channel in China dedicated to the world of entertainment, on the video sharing site Tudou.

The Hollywood channel becomes available to Tudou's 400 million users this month. The channel is targeting young, educated, affluent Chinese consumers who have an interest in Western celebrities, movies, TV and web series, fashion and pop culture. Metan's flagship series Hello! Hollywood becomes the first original program on the new niche network.

“China is the world's biggest online market and the fastest growing media landscape, with its movie industry expected to soon expand to twice the size of the US film market,” said Larry Namer, the president and CEO of Meta. “When I started MovieTime, now E! Entertainment Television, our vision was to provide media companies, studios and celebrities with a direct pipeline into the millions of households of movie fans across America. We’re creating a modern version of this model for China through this collaboration with Tudou. Hollywood is poised to become the global entertainment industry's go-to network for all things related to celebrities, film, TV, digital and music."
 
“We’re delighted to be partnering with Metan to launch Hollywood as the first multichannel network on Tudou,” added Weidong Yang, the president of Tudou. “The channel will provide a way for Hollywood content producers and Western celebrities to connect in new way with Chinese consumers, particularly with the extremely attractive 35-and-under demo.”