Mediaset Series Set for Malaysia via Astro Deal


ROME: Mediaset Distribution has tied up with Astro to bring a range of series from the Italian broadcaster Mediaset to Malaysia.

A deal has been inked between Mediaset Distribution, the international arm of the Italian group Mediaset; the Southeast Asian pay-TV broadcaster Astro; and Global Station, the Malaysian production house behind some of the most successful drama series in Malaysia. As part of the long-term partnership, Astro and Global Station will begin to co-produce the Mediaset series Tuscan Passion to be adapted for the Malaysian and Southeast Asian audiences.

Astro has also closed an agreement to acquire Mediaset’s original series Intelligence, For Love Alone, Beyond The Lake and Kissed By Love, set to premiere in the next few months.

Giorgio Giovetti, the head of sales at Mediaset Distribution, commented: “We are delighted to collaborate with Astro and Global Station and it’s a very important step to increase our presence in Asia. “