MediaCorp Hires Head of Digital

March 2, 2015 World Screen Top Stories

SINGAPORE: In a move to accelerate the growth of its digital business, MediaCorp has brought in Shane Mitchell to serve in the newly created post of head of digital.

Mitchell will be responsible for driving a unified digital strategy across MediaCorp’s online and mobile properties, commercializing business lines, improving user experience and working on strategic partnerships. He will also focus on strengthening digital expertise across the organization. Mitchell was previously the CEO of Reddo Media Services, which specializes in app development and marketing, as well as providing commercial and branded content strategy for businesses. Previously he worked for Haymarket Media Group and Yahoo! in Sydney and in the U.K.

In this new role, Mitchell reports to MediaCorp's CEO, Shaun Seow.

Seow commented: “Shane brings tremendous experience and practical expertise in digital to the role. The consumption shift from traditional to digital media offers exciting opportunities for us, and I look forward to Shane’s leadership in our efforts to engage new audiences and partner businesses which will benefit from the breadth and depth of our media portfolio.”

Mitchell said: “I’m delighted to be joining MediaCorp at this crucial moment in its transformation. It is an incredibly diverse company with enormous impact, resource and ambition. After several years working with media companies to implement disruptive digital services as an agency, it’s great to get back to leading change from the inside.”