Joon Lee Joins iflix

KUALA LUMPUR: Joon Lee has been tapped by the iflix Group as a special advisor, in a move to drive its Korean acquisitions.

Lee is co-founder and president of LYD Networks (LYD), a next-generation content creator, aggregator and distributor. Lee was previously a member of FOX International Channels’ (now Fox Networks Group) senior leadership team, where he held dual roles as executive VP of content and communications and as managing director of Hong Kong and Southeast Asia.

Mark Britt, iflix’s co-founder and group CEO, commented: “iflix is committed to building the very best content proposition for our members. In our markets, this translates to having a strong regional and local content strategy. Following on the blockbuster success and unprecedented popularity of our Korean offering, where we have seen titles set unprecedented records for consumption across several of our markets, we decided to bring one of the industry’s most respected Korean content experts on board. I’m thrilled to welcome Joon to the iflix family.”

Lee added: “I am incredibly excited to join the iflix team. iflix shares the vision and values that we founded LYD on, embracing innovation, teamwork and creativity with a sense of fun, originality and passion to push boundaries and produce work that could not exist otherwise.”