Jaunt Launches VR Content Company in China

PALO ALTO: Jaunt has aligned with Shanghai Media Group (SMG) and China Media Capital (CMC) to launch Jaunt China, a new China-based virtual reality (VR) company.

Jaunt China is actively filming and producing high-quality professional VR content in China that is aimed at a global audience. Initial programming will include VR content such as The Voice of China, virtual tours of Shanghai and music from the band SNH48. Jaunt China will partner with additional brands, creatives and content partners throughout Asia.

In addition to the new Chinese joint venture, SMG will invest in Jaunt’s U.S. operation.

“We are thrilled to partner with SMG and CMC to be the first U.S.-based company to launch a full-scale, end-to-end virtual reality production and distribution platform in China,” said David Anderman, the chief business officer for Jaunt. “With the establishment of Jaunt China, we are well-positioned to meet the demand for premium VR content from a rapidly growing international audience.”