iflix Launches New Playlists Feature

KUALA LUMPUR: iflix is rolling out a new feature that allows members to follow the personal playlists of more than 150 of their favorite celebrities and influencers across Asia.

Through the Playlists feature, iflix members can follow the personal playlists of the region’s top entertainment icons, including Malaysia’s Afdlin Shauki, Sazzy Falak, Maya Karin, Diana Danielle and Amber Chia; Thailand’s Phiyada ‘Aom’ Akkraseranee, Sopidnapa ‘Jeab’ Chumpani, Lalana ‘Jeab’ Kongtoranin, Note Panayanggool and Ponphan ‘Paule’ Sittinawawit; the Philippines’ Jasmine Curtis-Smith, Iza Calzado, Ruffa Gutierrez, Karylle Tatlonghari-Yuzon and Glaiza de Castro; Indonesia’s Michelle Ziudith, Rizky Nazar, Ashraf Sinclair, Christian Sugiono and Derby Romero; and Sri Lanka’s Natasha Rathnayake, Umaria Sinhawansa, Ashanthi De Alwis, Dimuth Karunaratne and Dominic Kellar.

Members can create their own playlists and decide who to follow. They will receive notifications when the celebrities’ playlists are updated.

In addition to its “people” category, iflix offers specially curated “collection” playlists with themes such as #onlyoniflix, featuring acclaimed and award-winning shows exclusive to the service like Mr. Robot and Fargo. Other themes include Superhero Squad, featuring TV and film super heroes; Bromance, offering movies with Hollywood’s greatest male pairings, including Starsky & Hutch and Rush Hour; To Infinity and Beyond, with iconic and current sci-fi movies and shows; Paranormal Activities, featuring horror films like The Exorcist; and Sing Alongs, complete with musical dramas, comedies, documentaries and more.

Mark Britt, iflix’s co-founder and group CEO, commented, “Our members across Southeast Asia are utterly passionate about their homegrown celebrities and entertainment. Our new Playlists feature is the perfect tool connecting members to their favorite icons.”

He continued: “At iflix, we are obsessively focused on customer experience. With an immense library of thousands of TV shows, movies and more on offer, it can sometimes be difficult to choose what to watch next. Playlists allows iflix members to engage with their favorite entertainment personalities and influencers to see what they’re watching, or choose shows according to their interests and entertainment preferences for a specially curated experience.”