iflix Expands Footprint to Bangladesh


Bangladesh has become the latest market to receive the iflix digital entertainment platform, which has launched in partnership with Robi.

Consumers can now enjoy unlimited access to iflix’s library of thousands of first-run exclusive shows, award-winning TV series, blockbuster movies, popular local and regional content, as well as children’s programs and more. They can sign up for a one-month free trial via iflix’s website or by downloading the app to their phone or tablet from Google Play or the Apple App Store.

An exclusive partnership with Robi Axiata Limited provides Robi and Airtel customers three months of unlimited access to iflix’s content. During the entitled access period, Robi customers will also be able to enjoy new exclusive data offers for streaming and downloading shows on iflix.

At launch, many of iflix’s most popular movies and TV shows will be offered with Bengali subtitles, with the aim of localizing the entire catalog in the months to come.

iflix’s head of Asia, Jonas Engwall, commented: “This launch marks a tremendous milestone for iflix. We are thrilled to make our service available in Bangladesh and partner with Robi, Bangladesh’s leading telecommunications operator. With the largest library of top international, regional and local TV shows and movies available—all unscheduled and on demand, to enjoy on any device, iflix now offers consumers across Bangladesh and Robi subscribers alike entertainment entirely on their terms!”

iflix’s country manager for Bangladesh, Imrul Karim, added: “Bangladeshis love local stories and shows. In line with our passion for local customers, iflix will feature an exciting slate of local content. We are committed to growing and supporting the Bengali film and television industry, and providing the local creative community a world-class platform to showcase their work.”

Robi’s chief commercial officer, Pradeep Shrivastava, said: “We are proud to partner with iflix to offer world-class entertainment to our customers in Bangladesh. iflix is a unique platform that enables the young talents of our country to display their work on a global platform. Our partnership with iflix is a testament to our commitment to provide the best digital lifestyle experiences for our customers through providing easy and affordable access to the very best in entertainment in the world. This partnership also accelerates our progress towards becoming the next-generation digital company.”

Robi’s chief corporate and people officer, Matiul Islam Nowshad, said: “As an aspiring digital company, our foremost priority is to create an enabling eco-system to support the digital lifestyle of our customers. In this connection, we are indeed proud to launch the globally renowned digital entertainment platform, iflix, for our customers. This certainly is a milestone initiative in the implementation of the national vision of a Digital Bangladesh. We are confident that powered by Robi’s number one digital network, iflix will be able to satisfy the entertainment demands of the young and vibrant people of the country.”