VICE Opens AsiaPac Hub in Singapore


VICE Media is building up its offerings across the Asia-Pacific region, opening a new headquarters in Singapore and lining up a number of partners.

VICE’s global general manager, Hosi Simon, will relocate to Singapore, the new headquarters of VICE APAC, to become CEO for the region. The full-service content and commercial hub in Singapore will offer a studio for local documentary, scripted and film content production, and provide creative services through Virtue Worldwide.

VICE has also announced new offices and partnerships that will allow the youth brand to expand its reach and library of IP. Based on the success of VICE’s partnership with DOCOMO Digital in Japan, VICE has extended its partnership with DOCOMO, a leading telecommunications company in the region, across several territories in Asia. VICE also entered into partnerships with leading global and local brands in the region, with more territory launches, partnerships and employee appointments to be announced in the coming weeks.

“We believe there is a huge opportunity for VICE to build out a deeply relevant, highly local, youth media company across the Asia-Pacific region,” said Simon. “With the growing importance of local culture to young people, along with a surging youth population and increased connectivity, some of the most dominant forms of global youth culture across technology, music, fashion, consumer brands, food and identity will come from this part of the world. We hope to play a significant role in creating and giving a voice to these movements, and helping to bring them to the rest of the world.”