iflix Becomes Available in Pakistan

KUALA LUMPUR: The internet TV service iflix has extended its footprint with a new launch in Pakistan.

Subscribers in Pakistan now have unlimited access to iflix’s library of thousands of first-run exclusive shows, international TV series, blockbuster movies, local and regional content, children’s programs and more. The programming lineup includes local dramas such as Mann Mayal, Bin Roye, Udaari, Zara Yaad Kar, Pakeeza, Gul e Rana, Maan, Kaisay Tum Se Kahoon, Vasl, Mol and more through a recently announced multiyear content licensing agreement with Hum TV.

iflix has already rolled out to Malaysia, Thailand, the Philippines, Indonesia, Sri Lanka, Brunei and the Maldives.

Farees Shah, iflix Pakistan’s general manager, commented: “We are incredibly excited to bring iflix’s world-class service to Pakistan. With the largest library of Pakistan’s favorite TV shows and movies available from all over the world, iflix is primed to revolutionize the way Pakistanis consume entertainment.

“We are hyper-focused on localization as we redefine television for millions of viewers. From content to marketing, the consumer is at the core of everything we do.”