HGTV to Debut on Astro in Malaysia

KUALA LUMPUR: Scripps Networks Interactive’s home and lifestyle channel HGTV is launching on Malaysian pay-TV operator Astro.

HGTV debuts on Astro on August 31. Programming will include Property Brothers, Cousins Undercover and Fixer Upper, and new series will feature celebrities such as Ellen DeGeneres and William Shatner in Ellen’s Design Challenge and The Shatner Project, respectively. HGTV will also launch with locally-produced series Extreme Homes Asia and the short-form series Asia Traditions.

Derek Chang, the managing director of Scripps Networks Asia-Pacific, said, “After only launching regionally in Asia at the end of 2014, HGTV has quickly become the number one lifestyle channel in Singapore. This is a great achievement for the team, and I am confident the channel will receive the same outstanding response in Malaysia. Viewers can look forward to being entertained by HGTV’s fun-loving hosts while being inspired by fresh ideas and personal heartwarming stories about the home. I would like to thank the Astro team for all of their support and we are excited to work with them to bring the HGTV experience into their viewers' homes.”

“We see HGTV as a great addition to our current lifestyle offering,” added Agnes Rozario, the VP of content management group at Astro. “As the only channel dedicated to the home and lifestyle category in Malaysia, we are confident that our viewers will identify with HGTV’s programming and hosts. We look to work closely with the Scripps Networks team to bring more of its compelling content to Malaysia along with unique opportunities to bring our customers closer to their favorite HGTV personalities.”

HGTV is part of the Metro pack and will be available for free preview on Astro from August 31 to September 13.