HGTV Rolls Out in South Korea

Scripps Networks Interactive is bringing its HGTV home and lifestyle channel to South Korea.

HGTV launched in HD on KT olleh as the first-ever regional channel dedicated exclusively to the growing home and lifestyle category in Korea. KT olleh TV subscribers can now watch such hit series as Property Brothers, Fixer Upper and House Hunters International.

“HGTV is highly regarded as the preeminent destination for home-related content around the globe, with the interest in and demand for such programming only continuing to grow,” said Leena Singarajah, the managing director for Asia at Scripps Networks Interactive. “We have seen HGTV garnering great success in Asia and are confident that it will be welcomed by audiences in Korea.”

“Scripps Networks Interactive offers a robust lifestyle channel portfolio that has worldwide appeal,” added Ari Park, the head of distribution at LYD Networks, who secured the carriage of the channel on the platform. “We are certain that the launch of HGTV on KT is a great way for Korean audiences to become familiar with the high-quality and diverse lifestyle content that the channel has to offer.”