Grammy Winner Lupe Fiasco & Bonnie Chan Woo Launch Studio SV

Grammy Award-winning rapper and entrepreneur Lupe Fiasco and Hong Kong-based marketing and media exec Bonnie Chan Woo have teamed up to form the hybrid-modeled production outfit Studio SV.

Operating out of Hong Kong and Los Angeles, Studio SV is a multifaceted, cross-culture entertainment studio producing high-end, mainstream TV programs, digital content and films for a global audience. The studio’s mission is to foster cross-border collaboration and inclusivity. Studio SV’s debut project is Beat n Path, a docuseries that follows Fiasco as he drops everything to embark on a cross-cultural journey across China. In the series, he lives out his other passion, martial arts, practicing with Kung Fu masters throughout China. He also explores China’s burgeoning hip-hop scene.

The company plans to produce a slate of at least ten original titles over three to five years, beginning with three titles slated for completion in 2018. Budgets will vary depending on the size and scope of the individual projects. Studio SV will make its debut appearance at MIPCOM.

Chan Woo commented: “Our first series was hatched from an idea I had to capture on camera, Lupe’s experience in China, where he ventured on a journey of introspective thinking through the practice of martial arts—a personal passion of his. From this, a partnership was struck to combine our imaginative intrigue, leverage my creative production expertise, and marry it with Lupe’s naturally occurring artistic flow, to create Studio SV.

“As we examined our combined resources, and the landscape of the entertainment industry, we saw a tremendous opportunity for a new approach to content creation and an opportunity to apply a successful business model within this ecosystem.”

Fiasco added: “At our core, we seek to nurture and champion creative talent who have like-minded visions of creating exceptional cross-cultural content that can be enjoyed universally—not just in specific countries or regions. While continuing to disrupt and innovate, Studio SV will further empower these forces, integrating them into content that we will bring to audiences hungry for experiences that inspire, intrigue and transform.”