FremantleMedia Forms Indian Drama JV

August 28, 2014 World Screen Top Stories
ADVERTISEMENT

MUMBAI: FremantleMedia Asia has entered into a joint venture with India's DJ’s Creative Unit in a move to strengthen its scripted business.

FremantleMedia Asia will be working with Tony and Deeya Singh, the owners of DJ's, to develop and produce drama titles for the Indian market. DJ's Creative Unit is behind a number of Indian TV series, including Just Mohabbat, Jab Love Hua, Left Right Left, Chhoti Bahu and Parvarish, as well as India’s first groundbreaking teenage soap, Banegi Apni Baat.

Paul O’Hanlon, FremantleMedia Asia's managing director, said: “We are thrilled to establish this partnership with Tony and Deeya. They are two of India’s most successful scripted producers with a history of successes and a reputation for high quality, ground breaking scripted content in India. Their expertise in this field was exactly what we were looking for as we seek to grow our scripted catalogue in this hugely important market.”

Tony Singh said: "FremantleMedia is one of the world's largest producers and distributors of entertainment brands. This is a wonderful progression for us to work together with them on development and production of outstanding content. This alliance will also provide us with the expertise and resources of a distribution network for us to take locally developed content outside India. Deeya and I are thrilled to continue to build our business with this partnership."

Deeya Singh added: “DJ's has always been committed to producing scripted shows for wholesome entertainment. We are pleased to partner with FremantleMedia in order to jointly produce high quality content that we believe will strike a responsive chord with Indian audiences. We’re extremely excited about this partnership and look forward to taking this forward.”