FreeviewPlus Sets September Launch Date

August 7, 2014 World Screen Top Stories

SYDNEY: Australia's Freeview has confirmed September 2 as the launch date for its Hybrid Broadcast Broadband TV (HbbTV) initiative FreeviewPlus, which will enable access to catch-up programming from most of the country's free-to-air channels.

FreeviewPlus is a broadband-delivered free-to-air TV EPG that will feature catch-up services that can be accessed from one place for the first time. The hybrid TV technology combines broadband and broadcast TV. The technology will also enable the free-to-air networks to introduce a range of new broadband services.

“FreeviewPlus is one of the most important advances in free-to-air television in Australia since the introduction of digital TV so it’s important we start to generate a buzz about the new service among Australian viewers,” said Liz Ross, the general manager of Freeview.

“FreeviewPlus is all about giving Australians the best FTA TV experience, allowing viewers to find and watch their favorite shows when they want to watch them on their TV with the simple press of a button,” Ross added.