Foxtel Revamps Pricing & Packaging

Foxtel CEO Richard Freudenstein announced plans to provide existing customers with enhanced benefits, at no extra charge, as a way of adding more value into their packages. Key bonuses include giving the vast majority of subscribers access to all general-entertainment channels; giving all customers who take the Premium Movies and Drama tier access to some pay-per-view movies at no extra cost; and giving all Essentials customers, who don’t currently have it, access to Foxtel’s premium drama channel, showcase.

Foxtel will also launch a new BoxSets channel and VOD service that gives access to its TV offerings, including content from HBO, to most of its current customers at no extra cost. In addition, Foxtel announced plans to strengthen its HD offering across all of its premium content packs by adding nine new HD channels including sports, movies and drama, bringing Foxtel’s total HD channel count to 36.

Freudenstein said: “Foxtel is passionate about giving customers the maximum value for their subscriptions. From securing the best programming possible to providing innovative services like Foxtel Go and Look Back, we’re serious about going the extra mile. Today we’ve raised the bar even higher by giving our customers access to bonus content at no extra charge.”

Foxtel also launched a new Entertainment Pack for A$25 per month on a 12-month plan. The move radically changes its pricing structure for new customers and makes Foxtel available for A$25 per month for cable and satellite subscriptions. The Entertainment Pack will feature more than 40 channels and include many of the most popular channel brands such as FOX8, Lifestyle, TVH!TS, ARENA, MTV, National Geographic, Universal, TCM and more as well as access to the functionality of Foxtel’s iQ set-top boxes. The new pricing will launch in November.

“We know that many Australians are aware of the amazing content and technology that Foxtel offers but feel that the price is not right for their budget. A A$25 entry point that gives access to over 40 popular channels in our Entertainment Pack will cause millions of people to have another look at Foxtel,” Freudenstein continued.

Foxtel also confirmed that its new set-top box, the iQ3, is currently in its final field trials and would be available to customers later this year.

“iQ3 will be the most advanced set-top box available and will provide a revolutionary new way to enjoy the best that Foxtel has to offer,” Freudenstein said.