First-Ever VidCon Asia Summit Set for Singapore

VidCon is headed to Singapore for its first-ever VidCon Asia Summit, a two-day event that will be held at the Raffles City Convention Centre from December 3 to 4.

Staged in association with the Singapore Media Festival hosted by the Infocomm Media Development Authority (IMDA), VidCon Asia Summit will introduce VidCon’s Industry Track to the Asian market. Programming will include keynotes from global industry leaders and hands-on workshops. Panel discussions will cover working with online video platforms; brand case studies and learnings; algorithm insights and test results from Facebook, Instagram, YouTube and Snapchat experiments; social video trends across Asia; and more. VidCon Asia, which aims to expand to include the Community Track and Creator Track in future years, will be produced by Branded.

VidCon’s flagship event, VidCon US, kicked off its tenth anniversary on July 10 in Anaheim, California. VidCon London is set to return for its second year in February 2020, while the third VidCon Australia is taking place in Melbourne in September.

Mark Whitehead, president and managing director for Viacom International Media Networks Asia Pacific, said: “As a media company that is dedicated to creating entertainment and experiences for our fans while bringing value for our partners, we are extremely excited to launch VidCon in Asia. Singapore is the perfect location for us to make our debut in the region—it is a vibrant media hub with a solid digital infrastructure and strong support from bodies such as the IMDA. Through VidCon, we are creating not just a forum, but also a platform and playground for anyone who is passionate about digital content, and will further fuel the growth of the online video universe.”

Jim Louderback, general manager of VidCon, added: “As we celebrate VidCon’s tenth anniversary, we are excited to continue expanding our global footprint and introduce our VidCon format to the Asian market. Asia is one of the most creative cultural hubs in the world and we expect a diverse group of creators, brands and platforms to come together and shape the future of online video. Our foray into Asia, coupled with our return to London, further solidifies our international presence and commitment to honor those making an impact on the digital world.”

Andrew Phua, director of exhibitions and conferences for the Singapore Tourism Board, commented: “VidCon Asia will add to the vibrancy of our events calendar and position Singapore as the hub for the development of online video and digital content. Set to be a flagship event for the community of online content creators, it will provide networking avenues for creators and delegates, promote capability development opportunities, and build industry thought leadership for the region. We are heartened that Singapore continues to be recognized as the preferred MICE destination for first-in-Asia shows, offering the platforms for innovation, growth and opportunities.”