FILMART Marks Successful In-Person Return with 7,300 Attendees

Hong Kong International Film and TV Market (FILMART) has concluded its first in-person market in three years, counting over 7,300 attendees and more than 700 exhibitors.

Of the 700-plus exhibitors, more than 330 of them were from Mainland China, a record for FILMART. Overall, 30 countries and regions were represented.

The Hong Kong Animation & Digital Entertainment Pavilion saw more than 30 local companies offer animation, digital effects and interactive media to promote innovative technology development. EntertainmentPulse, FILMART’s the concurrent conference, featured a dedicated session on Web3 in the entertainment industry.

Elsewhere during the event, industry leaders discussed the prospects and potential of Asian content, the growing interest in dating and romance reality shows and Chinese donghua as soft power.

The FILMART online portal will remain open through April 15, and users can revisit all of the content form EntertainmentPulse and use a direct messaging function.

“This [was] my first time attending FILMART,” said Jean Dong, founder and chairman of Zespa Media Group, which is based in London and Beijing. “HKTDC helped line up over ten business matching meetings, which are all helpful in establishing business contacts and develop new opportunities. I’m sure some would come to fruition with follow-ups.”

A representative of Hengdian Film & Television Industry Experimental Zone, which has participated in FILMART for five consecutive years, said, “The film industry of Hong Kong is mature and with the advantage of international connections. It is a must for Hengdian to collaborate with Hong Kong in order to go global and co-promote Chinese culture to worldwide audiences.”