FIC Asia Strengthens Senior Management Team

HONG KONG: FOX International Channels (FIC) Asia has hired Alex Lambeek as the head of affiliate partnerships and syndication for the Asia Pacific and the Middle East.

Based in Singapore, Lambeek will be focusing on improving FIC’s ability to tailor its products for the local market, designing innovative practices to help drive subscriptions and working to battle piracy. He previously served as the VP of mobile phones marketing and managing director for Australia and Indonesia at Nokia. He was also the VP of marketing for the Asia Pacific at BlackBerry. Most recently, Lambeek was the CEO of the Indonesian DTH satellite TV operator Aora.

“We look at each market as a local business and are firmly committed to building the pay TV industry in each country together with our affiliate partners,” said Zubin Gandevia, the president of FOX International Channels Asia Pacific and the Middle East. “The appointment of Alex affirms our commitment to this strategy. Our teams on the ground have unrivaled local knowledge and I am confident that our local expertise supported by Alex’s extensive experience is a winning combination that will help take our business to the next level.”

“I’m excited to have this opportunity to work with FIC,” added Lambeek. “The company is leading the industry by far not just in terms of great brands and rate of growth, but also in making a global business locally relevant. I am looking forward to putting my skills and experience to work in contributing to its continued success.”