FIC Asia Expands Remit for Joon Lee, Simeon Dawes

HONG KONG: FOX International Channels Asia has tapped Joon Lee as managing director for Hong Kong and Southeast Asia and Simeon Dawes as managing director for the Middle East.

Lee, executive VP of content and communications for Asia Pacific and the Middle East, now takes on oversight for businesses in Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines, including full P&L responsibility. Territory heads in each of these countries will now report to Lee. Simeon Dawes, executive VP of advertising sales and partnerships for Asia Pacific and the Middle East, will now oversee the Middle East business with full P&L responsibility. The region's Dubai-based general manager now reports to Dawes.

Zubin Gandevia, president of FOX International Channels for Asia Pacific and the Middle East, noted, “I have worked with both Joon and Simeon for years and am struck every day by their work ethic, smarts and passion for our business. Joon has held various roles in the company and knows our business incredibly well. Not only is he well-respected by his team but also by his peers as an exemplary leader, so he was a natural choice to lead our Hong Kong and Southeast Asia business. Simeon's extensive experience and proven success in building partnerships and growing revenue also made him a natural choice to lead our Middle East business. Our free-to-air play in that region is becoming increasingly more important and having Simeon’s expertise in the ad business will give us a significant edge.”

Both executives continue to be based in Hong Kong.