FIC Asia Announces New Appointments

HONG KONG: FOX International Channels has made several new appointments to its Asia-Pacific team, including tapping Helen Choe for the newly created position of VP of syndication.

Based in Hong Kong, Choe will work with channel and business development teams and country managers to establish region-wide syndication policies and drive the distribution of FIC Asia’s sports, factual and entertainment content rights to multiple platforms. She was previously managing director of the Hong Kong office of Sportfive International.

In addition, Rahul Sood has been named VP of affiliate sales and commercial, effective December 9, based in Singapore. His remit will emphasize sales and channel development of new markets across the region, commercial establishments such as hotels and other out-of-home opportunities, plus the international distribution of FIC’s suite of Chinese channels. He was formerly with NDTV.

Both Choe and Sood report to Alex Lambeek, executive VP of affiliate partnerships and syndication for Asia Pacific and the Middle East at FIC.

FIC has also appointed a new senior VP of legal and business affairs and general counsel for Asia Pacific and the Middle East, reporting to both Zubin Gandevia, FIC’s president of Asia Pacific and the Middle East, and Rita Tuzon, executive VP and general counsel of the FOX Networks Group in the U.S.

“Francis has a great deal of industry knowledge and experience and we are all very pleased that such a well-respected and well-liked former senior colleague has returned to the company,” said Gandevia.  “FIC Asia believes that in order to maintain our position as Asia’s leading pay-TV network we need to assemble the best possible team, and Francis’ appointment cements that commitment.”