Extended Carriage for BIG RTL Thrill

MUMBAI: BIG RTL Thrill, a joint venture between Reliance Broadcast Network and the RTL Group, has become available on digital distribution platforms in Mumbai and Delhi.

The Hindi-language network, which has the tagline Action ka Baap, launched in Uttar Pradesh to much success. In Mumbai and Delhi, the channel has carriage with Indigital, Hathway, Digicable, 7 Star, JPR Spacevision, ABS, Siticable, Home Cable and Star Broadband, making it available to more than 6.5 million households across both cities. The plan is to eventually amass an audience across 1 million towns in the Hindi-speaking markets.

Tarun Katial, the CEO of Reliance Broadcast Network said, “BIG RTL Thrill has performed excellently in the regional market of Uttar Pradesh, consistently delivering strong numbers. The channel, with its distinctive international dubbed content has already outperformed other regional male targeted channels and now makes its entry into the metros of Mumbai and Delhi. It also has plans to further grow to other key markets in the Hindi speaking belt in a phased manner. We are confident that the channel will continue to deliver value to both audiences and marketers.”