Endemol Shine Beyond Brings ICON Network to Asia

SINGAPORE: Endemol Shine Beyond is launching ICON Asia, marking the latest local version of the digital lifestyle network.

ICON Asia will focus on fashion, travel, lifestyle and beauty trends. It will leverage the reach and content from its global ICON Network counterparts in the U.S., France, Germany and the U.K. The channel will initially be produced in English, with plans to diversify into the talents’ native languages.

Christopher Smith, head of Endemol Shine Beyond Asia, commented, “ICON Asia and the greater ICON Network speaks to a Millennial audience that is both digitally native and hungry for information.

“We’re excited to join Michelle Phan, our global network talent, and our outstanding local talent on this journey to expand the ICON Network in the Asia region.”