Eleven Sports Network & NBA in Multiyear Deal

SINGAPORE: The National Basketball Association (NBA) and Eleven Sports Network have agreed to a multiyear broadcast partnership that delivers a range of games and programming to fans in Singapore.

The agreement kicks off with the 2016-17 season. As an official broadcast partner of the NBA in Singapore, Eleven Sports Network will air the regular-season, NBA All-Star, NBA Playoffs, the entirety of the Conference Finals and the Finals. Eleven Sports Network will show repeat prime-time broadcast and NBA highlights programs. The coverage will also be accessible through its website and mobile app.

“The NBA is one of the biggest sports properties in the world and we are delighted to be the network bringing it to fans in Singapore,” said Eleven Sports Network’s group managing director, Danny Menken. “Our localized NBA programming in Belgium has been very popular with the fans, and we are sure we can replicate this success in this important Asian market.”

“With an extensive portfolio of premium sports content, Eleven Sports Network is the ideal partner in Singapore for us to work with to increase our local presence,” said NBA Asia Managing Director Scott Levy. “Singapore is an important market for us and we’ve conducted numerous events here, including the recent introduction of the Jr. NBA program, marking the sixth Southeast Asian country to adopt our youth development platform. With the support of Eleven Sports Network, we look forward to bringing even more NBA experiences to our Singaporean fans.”