DISCOP Johannesburg Spotlight: Viacom18/Indiacast

Viacom18/Indiacast has made inroads in the African market and is now exploring business in new territories across the continent.

“Our shows encapsulate social messages that are relevant to most cultures across Africa,” says Debkumar Dasgupta, senior VP of international business and syndication. The company’s offering includes The Serpent (Naagin), the story of a serpent who can shape-shift into human form. There is a third season of the series on offer.

Further titles include The Young Bride (Balika Vadhu), Second Hand (Uttaran) and Endless Love (Beintehaa). “We strongly believe our content has enormous potential in Africa,” adds Dasgupta. “We look forward to introducing our latest fiction offerings to a larger audience.”