DISCOP Africa Spotlight: Zee Entertainment Enterprises

JOHANNESBURG: The series Wedding Bells (Kum Kum Bhagya) is a highlight of Zee Entertainment Enterprises’s expansive catalogue, which is made up of 210,000 hours of premium Indian entertainment content.

That title is part of a recently launched drama slate that includes Agent Raghav: Crime Branch, among others. “Audiences around the world continue to love drama deeply,” says Sunita Uchil, Zee’s global head of syndication and the chief revenue officer for ad sales. “Zee dramas are known as some of the best in the world, presenting emotions in a powerful way, with complex characters and engaging stories.”

Regarding formats, the group presents the dance competition Dance India Dance. The company also offers English-language selections, among them the restaurant-themed Good Food America and the series The Incurables, about people who used alternative methods to heal their diseases.