Comedy Central Linear Channel Launches in Malaysia

ViacomCBS Networks International has collaborated with Astro to launch a Comedy Central linear channel in Malaysia.

The channel became available at the beginning of the year as part of Astro’s Variety Pack. Customers can also stream Comedy Central on Astro’s streaming mobile app service, Astro GO, and watch Comedy Central shows such as Lip Sync Battle and The Daily Show with Trevor Noah on demand.

Comedy Central is the first and only all-comedy network in Asia that offers a round-the-clock schedule for viewers with a stable of exclusive and tailor-made local and international comedy. In January, the spotlight is on the #CrazyFunnyAsians of Comedy Central with local original productions like Comedians Solve World Problems and Comedy Central Stand-Up, Asia! Season 4, Sunnyside featuring Kal Penn, alongside stalwarts such as Saturday Night Live.

The launch of the Comedy Central linear channel further expands Viacom’s suite of channels available on Astro, which also includes MTV and Nickelodeon.

Paras Sharma, senior VP and general manager for Southeast Asia at ViacomCBS Networks International, said, “We are delighted to expand our partnership with Astro to bring Comedy Central to even more viewers and fans in Malaysia, reaching Astro customers across different screens. Malaysia has a vibrant comedy scene and a strong appetite for content so we look forward to thoroughly engaging fans with a wide range of comedy genres that the brand is known for.”

Agnes Rozario, director of content at Astro, added, “Our partnership with ViacomCBS Networks International brings more content for fans of the comedy genre on Astro and Astro GO with Comedy Central, and strengthens our content line-up even further. With our extended line up on demand, fans can stream comedy content anytime on Astro GO.”