Comedy Central Asia Expands Singaporean Reach

SINGAPORE: Comedy Central Asia is now available on MediaCorp’s over-the-top platform Toggle, with Nick Jr. slated to roll out on the service in 2014.

With the Toggle launch, Viacom International Media Networks (VIMN) Asia says that Comedy Central Asia is the first English-language entertainment channel brand to be offered across all three subscription TV platforms in Singapore.

In addition to sealing a deal to bring Nick Jr. to Toggle in early 2014, VIMN Asia has licensed more than 230 hours of MTV and Nickelodeon programming to Toggle Eve and Toggle Kids, respectively.

“We are delighted that Comedy Central Asia is launching on Toggle, which continues to win Singapore fans with its strong demand for comedy and its world-class content," said Indra Suharjono, VIMN Asia’s executive vice president and managing director. "The fact that it is the only English subscription entertainment channel to be acquired by every one of the three main nationwide pay-TV platforms is the clearest testament to Viacom’s successes in bringing good laughs to Singapore. Furthermore, we’re thrilled to continue our strategic alliance with Toggle, as we work on plans to next launch Nick Jr. The fact that they picked up so many programs with us in the interim, allows our young fans to further access their favorite hit shows from MTV and Nickelodeon on Toggle Eve and Toggle Kids respectively.”

Philip Koh, managing director of convergent media at MediaCorp, added, “The addition of these channels, especially with Nickelodeon programs and Nick Jr., will allow us to strengthen our kids’ content and adult general-entertainment offering in this online multi-device environment.”