CJ E&M Reality Show to Stream on Tencent in China

SEOUL: A new travel-themed online reality show from CJ E&M, New Journey to the West, is set to stream exclusively on Tencent's QQ.com in China, simultaneously with its run in Korea.

Directed by Na Young Suk, who’s best known for having produced the hit reality TV series Grandpas Over Flowers and Three Meals a Day, the variety show New Journey to the West stars such popular celebrities as Kang Ho Dong, Lee Seung Gi, Eun Ji Won and Lee Soo Guen. Based on the Chinese ancient classic novel Journey to the West, the program sees the quartet travel to Xi’an in China, while role-playing the novel’s four main characters—the Monkey King, the Pig Guy, the Monk Sha and the Master—and completing various missions along the way.

The show launches September 4.

Seo Jang-Ho, the head of international sales and acquisitions at CJ E&M, said, "We are excited to introduce New Journey to the West to Chinese viewers through Tencent, one of the largest online platforms in the country. As the show is CJ E&M’s highly anticipated digital content of the year, we hope for its successful reception in China.”