Chinese Streaming Deal for Manchester United Dedicated Channel


MANCHESTER: Digital media platform Sina Sports has picked up the exclusive rights to broadcast Manchester United’s dedicated 24-hour MUTV channel in China.

Sina Sports will make MUTV programming available across its digital platform, which includes its website, mobile site and mobile app. MUTV programming includes coverage and highlights of all Manchester United Premier League and UEFA matches, coverage of First Team Manager Louis van Gaal’s weekly press conference and pre-match content. In addition, MUTV gives fans exclusive interviews with team management, coaching staff and first team players, as well as documentaries, club news and more.

Manchester United Group Managing Director Richard Arnold commented: “This is an important and exciting partnership, not only for Manchester United but also for our Chinese fans. The Club works tirelessly on new and innovate ways in which we can engage with our fans and this is a classic example of how our commercial partnerships allow us to do this.

“MUTV broadcasting in China is not only a first for Manchester United, but also a first for any 24/7 dedicated Premier League club channel. We couldn’t have found a better partner to work with on this than Sina Sports.”

Arthur Wei, Sina’s senior VP and general manager of Sina Sports, remarked: “This partnership is a great example of the vision we have to provide Chinese fans with more and more diversified, deeper sports content. Manchester United has deservedly won over 100 million fans in China and we are excited to see how the Club will grow its following through this historic launch. We anticipate this will make great strides to change the way China watches and understands the game of football.”